Five Guys is a rapidly expanding fast-casual burger joint. In every market that one of their restaurants is opened, they find success. One of the really cool things about Five Guys, besides their ridiculously delicious food, is that they experience success and receive high accolades across the country with a menu limited to simple burgers, hot dogs, and fries. The Tampa Bay Times had the following to say in a review that I recently saw at a Five Guys Restaurant:
That a company with basically four menu items routinely appears in the Zagat Survey, the bible of fine dining tell you one thing: It does those four things really well.
This is a pretty cool lesson for anyone seeking success. The plain and simple of it is this: figure out a small set of things (a number you can manage) that you are really good at and work really hard to perfect them. Do this and you will find success.